Strategic marketing management in Asia - case studies and lessons across industries
- Författare
- (Edited by Syed Saad Andaleeb, Khalid Hasan foreword by Jaideep Prabhu.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Emerald | 2017 | England, Bingley, UK | xxxvi, 552 pages illustrations 23 cm. | 978-1-78635-746-5 |